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A Blockchain Platform to Empower Small Businesses to WIN

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Who We Are

Integrity.one is built on the foundation of one of Canada’s 50 fastest growing companies, eRational Marketing.

Integrity’s mission is to deliver small business growth on demand by building a self-sustaining, blockchain-based ecosystem of experts, freelancers and technology providers. Small business owners can focus on what they do best, and let Integrity do the rest.

EXISTING BUSINESS

Growth

1857% in 3 Years

Annualized Revenue

$2.28M / Year

Businessess We’ve Helped

392

OUR CLIENTS

Avg Client Return

300%+

Total Client Growth

$35M+

Leads Generated For Clients

500k+

PROBLEM

A

Very hard to grow & operate at same time

Owners waste time & money, trying to figure out how to fuel growth, instead of relying on experts and focusing on their clients & what they do best.

A
Who to trust with marketing & growth?

Owners often choose to build their own strategy. They end up picking the wrong people, wrong process or wrong tech and mostly fail as a result.

A
Ecosystem plagued by waste & inefficiencies

50B a year spent on growth in US & 200B global. 7000 tech providers in 100+ areas of marketing: insiders estimate 50-80% gets wasted.

SOLUTION

A
Focus on what they do best…

…and let integrity do the rest. Experts takes care of growth and facilitate operations via the platform. Owners can then focus on product and services.

A
The platform vets participants

The PoWR2 protocol (Proof of Wisdom for experts, Proof of Results for tech, Proof of Reputation for freelancers) ensures only trusted players thrive.

A
Integrity connect the dots

Allows experts, freelancers & technology builders to collaborate to save the owners time and money; all performance-based so results meet expectations.

PROBLEM

A

Hard to monetize knowledge at scale

Experts often get to a plateau in terms of clients they can service and execution they can carry out, with their own small team.

A

No protection of intellectual property

Experts are vulnerable to others who aim to copy and capitalize on their ideas without sharing profit or credit for that wisdom.

A

Often fed up with daily grind of execution

After a few years of building revenue streams, experts often find themselves handling more operations than expected and want to get back to strategy.

SOLUTION

A
Experts gain massive distribution

Experts tap into a much wider market through the platform and get paid every time someone uses their process and generate passive income.

A
Knowledge gets encrypted on the blockchain

Allows the experts to extract, map and safely store the processes they’ve cultivated over the years, so they can be used by others and benefit everyone involved.

A

The Platform Allows Freelancers to Execute

Experts don’t have to execute anymore. Freelancers are assigned the work needed to deliver results. This allows experts to focus on advisory and strategy.

PROBLEM

A

Cost of acquisition too high with small business

Client acquisition costs in the tech industry are quite high. Internal sales teams are expensive and difficult to staff. Sales cycles are way too long for the deal size.

A
Need to be EVERYTHING to EVERYONE

Tech makers spread themselves thin. Lines are getting blurred across different software categories, leading to superfluous overlap & decline in quality.

A
Growth at any cost creates a vicious circle

Most tech companies start with real utility. Once funded, they pursue very aggressive growth and the focus shifts to short term revenues. Quality suffers.

SOLUTION

A

Gain market shares seamlessly: based on merit

Integrity brings a critical mass of qualified users who pay per use for the tech, so there is no need for a sales force or marketing efforts, just an excellent product.

A
Focus on best features and niche expertise

Tech providers can focus on their niche because they are paid per API call. They can divert funds from sales and marketing and reinvest in building better software.

A
Results-based growth creates a virtuous circle

Creating an incentive that rewards great software rather than good sales/marketing creates a virtuous circle that funnels more funds to develop better tech.

PROBLEM

A
Finding work can be a challenge

Freelancers are best at execution in their field of expertise but don’t always have the sales skills needed to close new business consistently.

A
Hard to keep up with fast-changing skills

Freelancers have a hard time refreshing their skillset (as process & tech continue to rapidly evolve) in order to keep delivering high value for clients.

A
Work well done doesn’t equate stable income

Out in the marketing jungle, doing good work doesn’t always translate into more work and is not sufficient to generate steady employment.

SOLUTION

A
Platform brings continuous business

The platform offers a continuous stream of merit based work opportunities. The better the freelancers delivers, the more they can work.

A
A learning engine allows them to stay relevant

Freelancers build and hone the necessary skills on the platform. It empowers them to perform the required
tasks to grow businesses – and everybody wins.

A
Quality work leads to stable income

Thanks to the Proof of Reputation protocol, delivering great work and producing results actually does translate into continuous work, for the best providers.

PoWR2 protocol

The Trust Protocols monitor all activity in the Integrity Ecosystem. It empowers the participants who engage in the most productive behavior for the benefit of the greater common good.

Proof of Wisdom
who knows how to grow a business well

Ensures the expert process drives growth. Integrity tests the process directly and checks client cases. If the process is proven to work, it is mapped and placed on the blockchain.

Proof of Results

who builds tools that produce results.

Ensures the technology produces the outcome it promises. No more vaporware: if they check out, the tech provider is added to the Integrity Platform Technology Stack for use by clients.

Proof of Reputation

who’s doing good work

Ensures freelancers/agencies can execute well. Integrity tests the work and validates test cases. Proven workers gain access to tasks on the platform and start building a reputation.

Integrity Ecosystem Participants

The Integrity blockchain platform is governed by the PoWR2 Protocol which vets network participants to allow small businesses to generate growth on demand.

Small Business

The small business buys growth-on-demand using the Integrity Token which is placed in what is essentially Escrow by a smart contract on the blockchain. Token is released to the expert, freelancer and tech provider only after they have successfully completed the work.

Expert

Every time the Expert Process they contributed is used by a small business to grow, or accessed by another participant of the platform, a smart contract ensures they get paid a royalty in Integrity Token.

Freelancer

The freelancer gets paid in Integrity Token once the smart contract is executed through successful completion of the task. Once the quality has been validated by the platform, the smart contract automatically deposits Integrity Token into their wallet.

Technology Provider

Most growth processes involve technology. Whenever the tech is used, payment in Integrity Token is released by Smart Contract to compensate for the exact usage of the technology’s microservices to grow the business.

Use Case

Token Sale

Current Sales Stage 

Seed

Hard Cap

20,000,000 US

Minimum Investment

$100,000

BTC Exchange Price

$10,000

Supply

300,000,000 ITX

Token Price

0.16 USD/ITX

Maximum Investment

$1,000,000

ETH Exchange Price

$340

Roadmap

Partners

Leadership

Thomas

Co-founder, CEO

Founder of eRational Marketing – 

contending for top 50 fastest-growing new companies in Canada. Proud father of 4, former VP Sales at a 350M investment firm. Built a high-frequency proprietary forex trading co and sold it to help small businesses grow. Generated over 500k leads/ 35M in revenues for his clients.

    

Niko

Co-founder, President/COO

President/COO at eRational Marketing. 

Former Digital Product Director for TC Media, a 2 Billion/year media group. Co-created a workflow engine to handle 500 clients/ account manager with 4% annual churn. Spent the last decade growing multiple business units from zero to 7 figures. Corp rebel at heart.

   

Dmitry

Head of Technology

Leads platform engineering at Integrity. CEO at SHS, an international technology consulting firm in AI, Big Data and Blockchain. Predictive analytics maestro. Responsible for the granulating and designing of blockchain philosophy and projects for top European financial institutions.

   

Dmitry

Head of Technology

Leads platform engineering at Integrity. CEO at SHS, an international technology consulting firm in AI, Big Data and Blockchain. Predictive analytics maestro. Responsible for the granulating and designing of blockchain philosophy and projects for top European financial institutions.

   

Jose

Head of Growth

Partner at eRational and Integrity. Leads growth strategy and product innovation. Found his inspiration at 21 when diagnosed with cancer while living in China. Founder of 5 successful startups, with the last one reaching 8 figures. Acted as consultant on the British Airways and Iberia merger.

   

Team

Rob

Head of Information Systems

   

Ross

Head of Automation

   

Camilla

Team Lead – Fulfillment

   

Bryan

Subject Matter Expert Business and marketing

   

Mark

Subject Matter Expert Sales training

   

Jenni

Office Manager

   

Justin

 Community Manager

   

Christine

Funding Manager

   

Chris

 Marketing

   

Paula

 Marketing

   

Edgar

 Back End Maestro

   

Asif

Creative Lead Designer

   

Jenn

Client Success Manager

   

Daryl

 Video Buff

   

Ashlyn

Video Queen

   

Advisory Team

Peter

Privacy.Tech.Innovation

Privacy, data protection, IP, corporate, commercial and regulatory work in the tech, innovation and financial technology.

Edmund

ICO Founder

CEO of SelfKey, successfully helped over 12 ICOs go to market, including Polymath.

Samuel

Security Token

50Partner at Appleby Global Successfully structured a series of ICOs to go to market, helping them raise millions.

Robert

Blockchain.Machine Learning

CEO, Softhouse Group Canada, in blockchain since 2012. Responsible for blockchain for top European banks. 

Giovanni

Blockchain Strategy

Advised over 15 startup’s and ICOs, providing unique solutions in business development and commercialization of blockchain technologies.

Christian

Lead Economist

Regulation and competition. Produces expert reports for government departments and regulatory bodies. Also specializes in pricing and quantitative management.

Tobias

Economist

Focuses on the economic analysis and quantification of effects arising from mergers, horizontal and vertical agreements, as well as abuse of dominance cases..

Matthias

Economist

Research, regulation and competition. Acts as liaison for CryptEcon partnership.

Contact us at

515 Consumers Rd, Suite 306, Toronto, ON, M2J 4Z2

                                              

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