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A Platform to Empower Small Businesses to WIN

Who We Are

Integrity.one is built on the foundation of one of Canada’s 50 fastest growing companies, eRational Marketing Inc.

Integrity’s mission is to deliver small business growth on demand by building a self-sustaining, platform-based ecosystem of experts, freelancers and technology providers. Small business owners can focus on what they do best, and let Integrity do the rest.

EXISTING BUSINESS

Growth

1857% in 3 Years

Annualized Revenue

$2.28M / Year

Businessess We’ve Helped

392

OUR CLIENTS

Avg Client Return

300%+

Total Client Growth

$35M+

Leads Generated For Clients

500k+

Small Business Growth:

Stakeholders

First Slide

SMALL BUSINESS OWNERS
PROBLEM
Very hard to grow & operate at same time

Owners waste time & money, trying to figure out how to fuel growth, instead of relying on experts and focusing on their clients & what they do best.

Who to trust with marketing & growth?
Owners often choose to build their own strategy. They end up picking the wrong people, wrong process or wrong tech and mostly fail as a result.
Ecosystem plagued by waste & inefficiencies
50B a year spent on growth in US & 200B global. 7000 tech providers in 100+ areas of marketing: insiders estimate 50-80% gets wasted.
SMALL BUSINESS OWNERS
SOLUTION
Focus on what they do best…
…and let integrity do the rest. Experts takes care of growth and facilitate operations via the platform. Owners can then focus on product and services.
The platform vets participants
The PoWR2 protocol (Proof of Wisdom for experts, Proof of Results for tech, Proof of Reputation for freelancers) ensures only trusted players thrive.
Integrity connect the dots
Allows experts, freelancers & technology builders to collaborate to save the owners time and money; all performance-based so results meet expectations.

Second Slider

EXPERTS
PROBLEM
Hard to monetize knowledge at scale
Experts often get to a plateau in terms of clients they can service and execution they can carry out, with their own small team.
No protection of intellectual property
Experts are vulnerable to others who aim to copy and capitalize on their ideas without sharing profit or credit for that wisdom.
Often fed up with daily grind of execution
After a few years of building revenue streams, experts often find themselves handling more operations than expected and want to get back to strategy.
EXPERTS
SOLUTION
Experts gain massive distribution
Experts tap into a much wider market through the platform and get paid every time someone uses their process and generate passive income.
Knowledge gets encrypted on the blockchain
Allows the experts to extract, map and safely store the processes they’ve cultivated over the years, so they can be used by others and benefit everyone involved.
The Platform Allows Freelancers to Execute
Experts don’t have to execute anymore. Freelancers are assigned the work needed to deliver results. This allows experts to focus on advisory and strategy.

TIHRD SLIDE

TECHNOLOGY PROVIDER
PROBLEM
Cost of acquisition too high with small business
Client acquisition costs in the tech industry are quite high. Internal sales teams are expensive and difficult to staff. Sales cycles are way too long for the deal size.
Need to be EVERYTHING to EVERYONE
Tech makers spread themselves thin. Lines are getting blurred across different software categories, leading to superfluous overlap & decline in quality.
Growth at any cost creates a vicious circle
Most tech companies start with real utility. Once funded, they pursue very aggressive growth and the focus shifts to short term revenues. Quality suffers.
TECHNOLOGY PROVIDDER
SOLUTION
Gain market shares seamlessly: based on merit
Integrity brings a critical mass of qualified users who pay per use for the tech, so there is no need for a sales force or marketing efforts, just an excellent product.
Focus on best features and niche expertise
Tech providers can focus on their niche because they are paid per API call. They can divert funds from sales and marketing and reinvest in building better software.
Results-based growth creates a virtuous circle
Creating an incentive that rewards great software rather than good sales/marketing creates a virtuous circle that funnels more funds to develop better tech.

Fourth Slide

FREELANCER
PROBLEM
Finding work can be a challenge
Freelancers are best at execution in their field of expertise but don’t always have the sales skills needed to close new business consistently.
Hard to keep up with fast-changing skills
Freelancers have a hard time refreshing their skillset (as process & tech continue to rapidly evolve) in order to keep delivering high value for clients.
Work well done doesn’t equate stable income
Out in the marketing jungle, doing good work doesn’t always translate into more work and is not sufficient to generate steady employment.
FREELANCER
PROBLEM
Platform brings continuous business
The platform offers a continuous stream of merit based work opportunities. The better the freelancers delivers, the more they can work.
A learning engine allows them to stay relevant
Freelancers build and hone the necessary skills on the platform. It empowers them to perform the required tasks to grow businesses – and everybody wins.
Quality work leads to stable income
Thanks to the Proof of Reputation protocol, delivering great work and producing results actually does translate into continuous work, for the best providers.

PoWR2 protocol

The Trust Protocols monitor all activity in the Integrity Ecosystem. It empowers the participants who engage in the most productive behavior for the benefit of the greater common good.

Proof of Wisdom
who knows how to grow a business well

Ensures the expert process drives growth. Integrity tests the process directly and checks client cases.

Proof of Results

who builds tools that produce results

Ensures the technology produces the outcome it promises. No more vaporware: if they check out, the tech provider is added to the Integrity Platform Technology Stack for use by clients.

Proof of Reputation

who’s doing good work

Ensures freelancers/agencies can execute well. Integrity tests the work and validates test cases. Proven workers gain access to tasks on the platform and start building a reputation.

Leadership

Thomas

Co-founder, CEO

Founder of eRational Marketing –

contending for top 50 fastest-growing new companies in Canada. Proud father of 4, former VP Sales at a 350M investment firm. Built a high-frequency proprietary forex trading co and sold it to help small businesses grow. Generated over 500k leads/ 35M in revenues for his clients.

   

Niko

Co-founder, President/COO

President/COO at eRational Marketing.

Former Digital Product Director for TC Media, a 2 Billion/year media group. Co-created a workflow engine to handle 500 clients/ account manager with 4% annual churn. Spent the last decade growing multiple business units from zero to 7 figures. Corp rebel at heart.

   

Jose

Head of Growth

Partner at eRational and Integrity. Leads growth strategy and product innovation. Found his inspiration at 21 when diagnosed with cancer while living in China. Founder of 5 successful startups, with the last one reaching 8 figures. Acted as consultant on the British Airways and Iberia

   

Camilla

Marketing Campaign & Strategy

With a background in business management, founded two startups and now advises small to medium businesses on growth, digital and marketing strategies.

   

Simone

Platform Design Expert

Creator of Platform Design Toolkit. Managing partner at Boundaryless. Helping organisations create platform strategies to mobilise ecosystems for growth, impact and evolution.

   

Team

Rob

Head of Information Systems

Ross

Head of Automation

Bryan

Subject Matter Expert Business and marketing

Mark

Subject Matter Expert Sales training

Jenni

Office Manager

Justin

Community Manager

Christine

Funding Manager

Paula

Marketing

Chris

Marketing

Edgar

Back End Maestro

Asif

Creative Lead Designer

Jenn

Client Success Manager

Daryl

Video Buff

Ashlyn

Video Queen

Contact us at

515 Consumers Rd, Suite 306, Toronto, ON, M2J 4Z2

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