A Blockchain Platform to Empower Small Businesses to WIN
Join the Early Whitelist for Exclusive Access to the Integrity Private Pre-Sale
Who We Are
Integrity.one is built on the foundation of one of Canada’s 50 fastest growing companies, eRational Marketing.
Integrity’s mission is to deliver small business growth on demand by building a self-sustaining, blockchain-based ecosystem of experts, freelancers and technology providers. Small business owners can focus on what they do best, and let Integrity do the rest.
EXISTING BUSINESS
Growth
1857% in 3 Years
Annualized Revenue
$2.28M / Year
Businessess We’ve Helped
392
OUR CLIENTS
Avg Client Return
300%+
Total Client Growth
$35M+
Leads Generated For Clients
500k+
PROBLEM
Very hard to grow & operate at same time
Owners waste time & money, trying to figure out how to fuel growth, instead of relying on experts and focusing on their clients & what they do best.
Owners often choose to build their own strategy. They end up picking the wrong people, wrong process or wrong tech and mostly fail as a result.
50B a year spent on growth in US & 200B global. 7000 tech providers in 100+ areas of marketing: insiders estimate 50-80% gets wasted.
SOLUTION
…and let integrity do the rest. Experts takes care of growth and facilitate operations via the platform. Owners can then focus on product and services.
The PoWR2 protocol (Proof of Wisdom for experts, Proof of Results for tech, Proof of Reputation for freelancers) ensures only trusted players thrive.
Allows experts, freelancers & technology builders to collaborate to save the owners time and money; all performance-based so results meet expectations.
PROBLEM
Hard to monetize knowledge at scale
Experts often get to a plateau in terms of clients they can service and execution they can carry out, with their own small team.
No protection of intellectual property
Experts are vulnerable to others who aim to copy and capitalize on their ideas without sharing profit or credit for that wisdom.
Often fed up with daily grind of execution
After a few years of building revenue streams, experts often find themselves handling more operations than expected and want to get back to strategy.
SOLUTION
Experts tap into a much wider market through the platform and get paid every time someone uses their process and generate passive income.
Allows the experts to extract, map and safely store the processes they’ve cultivated over the years, so they can be used by others and benefit everyone involved.
The Platform Allows Freelancers to Execute
Experts don’t have to execute anymore. Freelancers are assigned the work needed to deliver results. This allows experts to focus on advisory and strategy.
PROBLEM
Cost of acquisition too high with small business
Client acquisition costs in the tech industry are quite high. Internal sales teams are expensive and difficult to staff. Sales cycles are way too long for the deal size.
Tech makers spread themselves thin. Lines are getting blurred across different software categories, leading to superfluous overlap & decline in quality.
Most tech companies start with real utility. Once funded, they pursue very aggressive growth and the focus shifts to short term revenues. Quality suffers.
SOLUTION
Gain market shares seamlessly: based on merit
Integrity brings a critical mass of qualified users who pay per use for the tech, so there is no need for a sales force or marketing efforts, just an excellent product.
Tech providers can focus on their niche because they are paid per API call. They can divert funds from sales and marketing and reinvest in building better software.
Creating an incentive that rewards great software rather than good sales/marketing creates a virtuous circle that funnels more funds to develop better tech.
PROBLEM
Freelancers are best at execution in their field of expertise but don’t always have the sales skills needed to close new business consistently.
Freelancers have a hard time refreshing their skillset (as process & tech continue to rapidly evolve) in order to keep delivering high value for clients.
Out in the marketing jungle, doing good work doesn’t always translate into more work and is not sufficient to generate steady employment.
SOLUTION
The platform offers a continuous stream of merit based work opportunities. The better the freelancers delivers, the more they can work.
Freelancers build and hone the necessary skills on the platform. It empowers them to perform the required
tasks to grow businesses – and everybody wins.
Thanks to the Proof of Reputation protocol, delivering great work and producing results actually does translate into continuous work, for the best providers.
PoWR2 protocol
The Trust Protocols monitor all activity in the Integrity Ecosystem. It empowers the participants who engage in the most productive behavior for the benefit of the greater common good.
Proof of Wisdom
who knows how to grow a business well
Ensures the expert process drives growth. Integrity tests the process directly and checks client cases. If the process is proven to work, it is mapped and placed on the blockchain.
Proof of Results
who builds tools that produce results.
Ensures the technology produces the outcome it promises. No more vaporware: if they check out, the tech provider is added to the Integrity Platform Technology Stack for use by clients.
Proof of Reputation
who’s doing good work
Ensures freelancers/agencies can execute well. Integrity tests the work and validates test cases. Proven workers gain access to tasks on the platform and start building a reputation.
Integrity Ecosystem Participants
The Integrity blockchain platform is governed by the PoWR2 Protocol which vets network participants to allow small businesses to generate growth on demand.
Small Business
The small business buys growth-on-demand using the Integrity Token which is placed in what is essentially Escrow by a smart contract on the blockchain. Token is released to the expert, freelancer and tech provider only after they have successfully completed the work.
Expert
Every time the Expert Process they contributed is used by a small business to grow, or accessed by another participant of the platform, a smart contract ensures they get paid a royalty in Integrity Token.
Freelancer
The freelancer gets paid in Integrity Token once the smart contract is executed through successful completion of the task. Once the quality has been validated by the platform, the smart contract automatically deposits Integrity Token into their wallet.
Technology Provider
Most growth processes involve technology. Whenever the tech is used, payment in Integrity Token is released by Smart Contract to compensate for the exact usage of the technology’s microservices to grow the business.
Use Case
Token Sale
Current Sales Stage
Seed
Hard Cap
20,000,000 US
Minimum Investment
$100,000
BTC Exchange Price
$10,000
Supply
300,000,000 ITX
Token Price
0.16 USD/ITX
Maximum Investment
$1,000,000
ETH Exchange Price
$340
Roadmap
Partners
Leadership
Thomas
Co-founder, CEO
Founder of eRational Marketing –
contending for top 50 fastest-growing new companies in Canada. Proud father of 4, former VP Sales at a 350M investment firm. Built a high-frequency proprietary forex trading co and sold it to help small businesses grow. Generated over 500k leads/ 35M in revenues for his clients.
Niko
Co-founder, President/COO
President/COO at eRational Marketing.
Former Digital Product Director for TC Media, a 2 Billion/year media group. Co-created a workflow engine to handle 500 clients/ account manager with 4% annual churn. Spent the last decade growing multiple business units from zero to 7 figures. Corp rebel at heart.
Dmitry
Head of Technology
Leads platform engineering at Integrity. CEO at SHS, an international technology consulting firm in AI, Big Data and Blockchain. Predictive analytics maestro. Responsible for the granulating and designing of blockchain philosophy and projects for top European financial institutions.
Dmitry
Head of Technology
Leads platform engineering at Integrity. CEO at SHS, an international technology consulting firm in AI, Big Data and Blockchain. Predictive analytics maestro. Responsible for the granulating and designing of blockchain philosophy and projects for top European financial institutions.
Jose
Head of Growth
Partner at eRational and Integrity. Leads growth strategy and product innovation. Found his inspiration at 21 when diagnosed with cancer while living in China. Founder of 5 successful startups, with the last one reaching 8 figures. Acted as consultant on the British Airways and Iberia merger.
Team
Rob
Head of Information Systems
Ross
Head of Automation
Camilla
Team Lead – Fulfillment
Bryan
Subject Matter Expert Business and marketing
Mark
Subject Matter Expert Sales training
Jenni
Office Manager
Justin
Community Manager
Christine
Funding Manager
Chris
Marketing
Paula
Marketing
Edgar
Back End Maestro
Asif
Creative Lead Designer
Jenn
Client Success Manager
Daryl
Video Buff
Ashlyn
Video Queen
Advisory Team
Peter
Privacy.Tech.Innovation
Privacy, data protection, IP, corporate, commercial and regulatory work in the tech, innovation and financial technology.
Edmund
ICO Founder
CEO of SelfKey, successfully helped over 12 ICOs go to market, including Polymath.
Samuel
Security Token
Partner at Appleby Global Successfully structured a series of ICOs to go to market, helping them raise millions.
Robert
Blockchain.Machine Learning
CEO, Softhouse Group Canada, in blockchain since 2012. Responsible for blockchain for top European banks.
Giovanni
Blockchain Strategy
Advised over 15 startup’s and ICOs, providing unique solutions in business development and commercialization of blockchain technologies.
Christian
Lead Economist
Regulation and competition. Produces expert reports for government departments and regulatory bodies. Also specializes in pricing and quantitative management.
Tobias
Economist
Focuses on the economic analysis and quantification of effects arising from mergers, horizontal and vertical agreements, as well as abuse of dominance cases..
Matthias
Economist
Research, regulation and competition. Acts as liaison for CryptEcon partnership.
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